India's economic output is primarily driven by private consumption demand. In other words, expenditure incurred by people on food, clothing, rent, education, vacations and all other activities that support living. These collectively add up to almost 60% of Gross Domestic Product (GDP). Despite the 2008 crisis, private consumption continued to grow steadily at 7-8% until 2010-11. This helped to set-off the negative impact of a slowdown in investment and government spending on GDP.