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Saturday, September 18, 2010

EDYOUNET - Easy virtual learning

BY VEENA VENUGOPAL


Past life Ram Mohan had been running Devki Infonet, a software com- pany, for about 12 years. The com- pany makes e-learning software that links students living in the US and UK with teachers in India. He tried selling this in India but it didn't work well because of the ow penetration of computers.
Eureka moment Mohan, 42, decided to turn the challenge of selling e-learning in India into an opportunity. “Pro- viding this software in India to only students who have comput- ers was not a feasible idea. We fig- ured out that the idea has to be community learning,“ he says.
Community learning, where stu- dents would sit together in one classroom and share one screen, would take the pressure off indi- vidual students to own comput- ers. The classrooms, which have arge TV screens shared by multi- ple students, are run by fran- chisees. It costs about `5 lakh to set up a franchisee centre.
Genesis Once he firmed up the idea, Mohan got his team of software developers to work on it. There were several challenges. Existing virtual classrooms mostly used sat- ellite technology. This had two dis- advantages--the classroom wouldn't be interactive, it would ust have the teacher lecturing a bunch of students who had tuned n; and they were expensive too. A satellite-based studio would cost at least `18 lakh to set up. So Mohan looked at the Internet.
“We felt there was necessity that whatever the teacher writes should be displayed in front of the students. If the teacher has a Pow- erPoint presentation, video clip- ping or if they are teaching com- puter application--the desktop of the teacher should be visible to the students. So we had to incorporate all these features,“ Mohan says.
On Edyounet, which started in October last year, students can talk to the teacher in real time.
They can also write on the board and have that made visible to the teacher and other students. The teacher can also write part of an equation and have a student in Chennai and another in Delhi write the remaining.
Reality check The Institute of Cost and Works Accountants of India, the Institute of Company Secretaries of India and the Institute of Chartered Accountants of India are now offering classes through Edyounet.
It has 15 franchisees and an aver- age of 20 students a centre. Con- vincing people and getting them to invest in a new idea has been diffi- cult. Also, bandwidth providers couldn't understand or believe in the concept. “We had to create a custom-created real time connec- tivity. If it was one studio and mul- tiple locations, it would have been easy. But here, the studios can be anywhere and the students can be in any number of places,“ he says.
Mohan is trying to set up a stu- dio in Dubai now. This will help set up language courses to be taught by native speakers. For example, a German national in Dubai could take German lessons for a student in a village in Andhra Pradesh.
“Can you imagine how this will transform education in non-urban India?“ Mohan asks.
Plan B Mohan does not have a Plan B at the moment. On the contrary, he is confident that in a year's time, the concept would have taken off and there would be a significant num- ber of students enrolled for various classes. He is also converting the company from a sole proprietor- ship to a private limited company.
Secret sauce Using the Internet as a medium and then developing pro- grammes on open-source Linux.
This helped slash costs to about a third of those in the satellite- based system.

EMAIL
veena.v@livemint.com

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