In this highly competitive age and globalization, visibility matters. Over time, the companies world over are focusing on branding and marketing rather than just on products or services. And the new one to join the bandwagon is 236 year old Tata Group. As per an article in Livemint, Tata Group will be launching new global communication campaign. This is first such effort by the group. While Tata Group hardly needs an introduction in India, the company is now focusing on global presence. After all, its global operations add more than 60% to the topline. And this is one of the messages that the group wants to send across. The other agenda is to establish the brand globally for virtues such as trust and transparency . In 2013, the group's brand value has been estimated at US$ 18.2 bn by Brand Finance Plc. Since 2010, the brand value has gone up by 62%. Further, it has scaled up in the ranking order, from 65 in 2010 to 39 in 2013.
Now that the Indian economy is facing a tough time, it is time that the group focuses on making the most of its globally diversified presence. We believe that the move is well timed. Further, now that the group is expanding footprints globally and working with people belonging to different cultures, a uniform communication structure is crucial.
Brand value of Tata Group
Now that the Indian economy is facing a tough time, it is time that the group focuses on making the most of its globally diversified presence. We believe that the move is well timed. Further, now that the group is expanding footprints globally and working with people belonging to different cultures, a uniform communication structure is crucial.
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