Radio Misty Sikkim 95 FM in a New Avatar

Radio Misty Sikkim 95 FM, the only 24x7 and Number one fm station of Sikkim dons a new look and feel from today. In a bid to give more power to their listeners, Radio Misty Sikkim – set out to hear what their listeners had to say about their content and choice of music. Based on their feedback and suggestions station content and music have been redesigned. Post the revamp, new shows have been introduced in Sikkim.

Radio Misty Sikkim 95 fm is the only fm station in Sikkim which airs 24 hours. This has made Radio Misty the clear market leader in Sikkim. Radio Misty has also launched a 360 degree campaign to create buzz around the revamp. The focus is on 24 hours live station theme. The change is aimed to bring a fresh sound to station.

Radio Misty has gone for survey to understand listeners mind. Beside this listeners’ suggestions were asked. Thousands of listeners put on their suggestions. Based on the results of these surveys, Radio Misty Sikkim has lined up new programmes.New shows like Geet Gunjan on weekdays, Misty Express, Misty Cool Drive and Sparsh on weekends.

Says Nishant Mittal, Chief Executive Officer, Radio Misty we are always been a listener’s medium, and through this Radio Survey, we plan to connect with its listeners to integrate their preferences and choices into Radio Misty Sikkim , a radio station they can truly call their own. Radio Misty Sikkim is the only station heard in whole Sikkim due to its changed frequency and this have given us a big edge. We aim to make the station even more localised by taking more callers on-air and lay more emphasis on local events. We are the Number one fm station of Sikkim.

He further says that Radio Misty always believes in Innovation and Interaction. In this process we made these changes. This fresh feel look will have fresh voices of Radio Jockeys who will add value to their shows by help of research team. We have started a new campaign titled one and only where we focus on Radio Misty been the only fm station in Sikkim which is 24 hours on air and the making of market leader.