Think Over

As per the international statistics on internet usage, the internet penetration in the world is currently 25%. But do not dismiss this considering it a paltry number. Internet penetration has nearly quadrupled in 2009 and the maximum growth has come in from Middle East and Africa.

Thanks to their population, at 43% Asians are the maximum users of the World Wide Web.

But these are not mere statistics. They are having implications on businesses as well. While internet is without doubt the cheapest and most convenient means of disseminating information, the same is radically changing reading habits. As per Economist, the sale of electronic books is also expected to triple from 5 m units in 2009 to 15 m units by 2011.