INDIAN ENTREPRENEURS NEED CAPACITY TO DELIVER

CII and Harvard Business Publishing launch 'India's Global Powerhouses', a book authored by Prof. Nirmalya Kumar


[New Delhi, 01 April 2009] As India offers huge consumer base, a company with largest domestic operations in India automatically becomes a global enterprise. But in order to sustain this position Indian enterprises have to differentiate and innovate to the global standards. Indian Industry has to understand that in a global platform, cost advantage will no more work as much as inherent capacity to deliver, said Prof. Nirmalya Kumar, Director of Centre for Marketing, London Business School.

He was speaking at the launch of 'India's Global Powerhouses', a book authored by the professor. The session was organised jointly by the Confederation of Indian Industry (CII) and Harvard Business Press. Nirmalya Kumar is Professor of Marketing, Faculty Director for Executive Education, Director of Centre for Marketing and Co-Director of Aditya Birla India Centre at London Business School.

Addressing the gathering Professor Kumar, said that the book attempts to broaden Indian commerce perspective from a short cut based approach to globally sustainable management competency policy. He highlighted that Indian management pool holds the intelligence quotient, but should also claim associated intellectual property rights. An effective management will pave way for India gaining global management lead.

He further stated, the book profiles top Indian enterprises with truly global operations. The world today wants to learn about India's potential. The book conveniently positions the possibilities of working in this vast domestic market and how Indian companies are a success story globally.

Earlier giving the welcome address, Mr Vinay Hebbar, Country Head, Harvard Business Press stated this is professor's fourth book with the publishing group. The previous three books have been extremely successful in shaping management thoughts and ideas in India.

Delivering the vote of thanks, Mr. Vikram Badshah, Head - Public Policy, CII, stated that the book will transfer entire gambut of business approach, which traces the history of Indian industrialisation. The book will answer the quest for Indian business globally, and highlight the associated approaches for operations and marketing in the globalised world.